Why Brands Should Think Like Creators, Not Corporations, on Social Media
Let’s be honest, no one opens Instagram or TikTok hoping to watch another boring corporate ad. People aren’t daft, they know when something is being forced on them. The way audiences interact with brands has completely changed. They’re not looking for polish and hard sells, they’re looking for something that feels real, like it could have come from a mate they actually follow.
That’s why creators are running the show right now. They mix authenticity with creativity, and it works because it feels natural. They’re not chasing likes for the sake of it, they’re building actual communities that stick around because they like the person behind the content. That’s the biggest difference. Communities last, empty views don’t.
What brands usually get wrong
Most brands still treat social media like it’s a digital billboard. Post, promote, push the product, repeat. That might have worked ten years ago, but now it just makes people scroll past. The issue is simple, people don’t log into socials to be sold to, they log in for connection and entertainment.
So when brands approach social content with the same mindset they use for corporate campaigns, they instantly lose. It looks stiff, unnatural and out of touch.
What they should be doing instead
Brands need to think like creators. That doesn’t mean copying trends for the sake of it, or pretending to be something they’re not. It’s about showing up in a way that feels human, consistent and engaging. Be creative, but also be real.
The most successful brands online right now are the ones that feel like a person, not a faceless logo. They’re chatting in the comments, jumping on fun ideas, and producing content that doesn’t scream “advert”. The product is still there, but it’s wrapped in storytelling, humour or value that makes people actually want to watch.
Blending authenticity and creativity
It’s not about throwing strategy out the window either. You still need a clear plan, good execution and a proper understanding of your audience. But the delivery has to feel natural, almost like content made by a creator you’d actually follow. That blend of authenticity and creativity is what builds communities, not just passing attention.
At BLAKOUT, that’s exactly where we sit. We understand the branding side, the strategy, the quality production, but we also know how to make content feel alive, not corporate. We bridge the gap so your brand doesn’t just get seen, it gets remembered.
The takeaway
If you want to grow online, stop thinking like a corporation and start thinking like a creator. Forget chasing quick wins with empty views, focus on building something that feels real and valuable. Audiences want connection, not campaigns. And if you can deliver that, the community will follow.
That’s the difference between noise and impact, and that’s exactly the space we play in.